Lunora is a conceptual tea brand rooted in the poetic symbolism of the moon in Chinese tradition. The visual identity combines minimalist design with hand-drawn elements, featuring refined typography, moon motifs, and expressive Chinese characters.

The brand’s color system draws from six traditional Chinese tea types—green tea, yellow tea, black tea (referred to as “red” tea in Chinese), dark tea, oolong tea, and white tea—each represented by a custom palette that reflects its origin and flavor profile. This project includes logo design, packaging design, and tea name card design.