A jewelry brand named after the Japanese word for a racing heartbeat, Dokidoki creates accessories for Gen Z girls who are ready to dress for themselves—not for trends. At the heart of do“KID”oki is a kid, back then, we didn’t know what “trendy” meant. Fashion was simply about what we liked, it was pure self-expression. At Dokidoki, you can shop what you love directly, or let us surprise you with a blind box: a random piece from our collection, chosen to help you discover what truly makes your heart skip a beat. Dokidoki introduces a new collection each season, each with its own unique theme —inviting wearers to explore different sides of themselves through design.

This project includes the design of the brand identity, logo, landing page, social media posts, packaging system (box, thank you card, product name cards), window display, and the brand’s first product lookbook for the A/W 2025 collection.